Est. in a kitchen that runs on oats

Revolutionising flapjacks one bite at a time...

Six oat-and-honey bars, colour-coded like a kit sheet, built to be the easy substitute that actually tastes like something. Low in calories. High in fibre. One of your five-a-day, sorted.

See the Range What's in the bag
Original Bar Oats · Oat Milk · Honey · Choc Chips
HEALTH IS WEALTH ● I HAD MY OATS THIS MORNING ● THE NAME'S JACK... FLAP JACK ● WINNERS LOVE PORRIDGE ● WHAT THE FLAP DID YOU HAVE? ● MY HEALTH IS MY WEALTH ● HEALTH IS WEALTH ● I HAD MY OATS THIS MORNING ● THE NAME'S JACK... FLAP JACK ● WINNERS LOVE PORRIDGE ● WHAT THE FLAP DID YOU HAVE? ● MY HEALTH IS MY WEALTH ●

Match Stats

The case for swapping your snack drawer

  • 01

    Low in calories

    Built to fit the day, not derail it.

  • 02

    Good substitute

    Swap it in wherever the biscuit tin usually wins.

  • 03

    One of your 5-a-day

    Real fruit, folded into every flavour bar.

  • 04

    Reduces cholesterol

    Oats do the heavy lifting — beta-glucan at work.

  • 05

    Vegetarian friendly

    Oat milk in, dairy out, flavour unchanged.

  • 06

    High in fibre

    Keeps you fuller for longer, no crash after.

The Squad

Six bars. One oat-and-honey base. Pick your colour.

Tap a card for its nutrition info

01

Original Bar

Oats · Oat milk · Honey · Choc chips

Where every other bar starts.

02

Blue Bar

Original + Blueberries & Blackberries

Deep, tart, unmistakably summer.

03

Red Bar

Original + Strawberries & Raspberries

The crowd favourite, most weeks.

04

Yellow Bar

Original + Banana & Vanilla Extract

Custard-y, no custard involved.

05

Green Bar

Original + Apple & Cinnamon

Warm spice, straight off the hob.

06

Brown Bar

Original + Raisins, Peanuts & Nougat

The one for a proper sweet tooth.

The Base

Three ingredients hold every bar together

Every flavour starts from the same line-up before fruit, nuts or nougat get added. Nothing to decode on the back of the wrapper — just what it says here.

Ask about wholesale
  1. 01 Oats Rolled, whole, doing most of the fibre work
  2. 02 Oat Milk Keeps every bar dairy-free
  3. 03 Honey Natural sweetness, no syrup needed

The Story

Started as a better answer to "what's in the biscuit tin?"

Michael's Flapjacks began the way most good snack ideas do — with a bar that tasted like a treat but held up under an ingredients list. Oats, oat milk and honey as the constant, then real fruit folded in six different ways, colour-coded so you never have to guess what you're grabbing.

No shortcuts on the fibre. No apology for the honey. Just a flapjack built to be the easy choice, not the guilty one.

Flapjack F.C.

The kit line for people who take their oats seriously

Merch built like a football kit, not a bake sale. Reflective logo on the back, a squad number if you want one, and the sayings that started as jokes in the kitchen.

Health is Wealth
I'm reducing my cholesterol... are you?
I had my oats this morning
The name's Jack... Flap Jack
Winners love porridge

First batch is coming off the line soon.

Leave your email and we'll let you know the moment the full range — and the kit — is ready to order.

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